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What is Kajabi?

kajabi May 18, 2022

Kajabi is an all-in-one digital platform. Its name, originating from an ancient aboriginal language, means to take flight. In answering the question “what is Kajabi?”, we’re referring to the company. Kajabi’s aptly named because its online platform offers an all-in-one digital approach to business that can and does help businesses “take flight.”

Today in our Kajabi review, we’ll talk about what Kajabi is, how much Kajabi costs, what it can do, and how to make money on the platform.


What is Kajabi?

Kajabi as a company offers a way to market and sell your digital products. Digital materials such as courses, memberships, coaching and podcasts are the most common. As an all-in-one digital platform, it aims to provide everything that will enable your online business to be successful. What that means is the Kajabi platform has tools to help you build your prospect list, warm them up, sell your products, and deliver your content. And the best part? While some platforms charge anywhere from three to five percent per transaction, Kajabi never charges transaction fees, all you pay is the monthly subscription. If you want more details about what it costs you can check out my article about Kajabi pricing.


What are the main features of Kajabi?

Some of the main features of Kajabi include:

  • Websites and landing pages
  • Product tools (course / membership / community / coaching package / podcast)
  • Sales tools
  • Marketing and email tools
  • Kajabi Contacts for understanding users
  • Analytics tools

We’ll discuss each of these features in that order.


Website Tools and Landing Pages

Kajabi has developed their own tools to build websites—created for ease of use and simplicity to learn. The platform has auto-scaling technology, which makes your site fast regardless of traffic amount, SEO optimization, which helps people find your website easier, and lets you use your own custom domain, which empowers you to grow your brand while also making your site stand out. If you’re concerned about being able to create a good website, Kajabi offers templates designed to look great on desktop and mobile. 

In addition to robust websites, Kajabi allows you full customization over individual landing pages. Whether you need to send customers to a specific offer or just capture more information to put them in your sales funnel, landing pages are an excellent tool.


Product Tools

Kajabi makes it easy to create products. For Kajabi, products are often courses or other resources your customers can access, usually through purchase. Some of the most common products include online courses, content dripping series (or what Kajabi calls “Evergreen Training”), memberships, communities, coaching programs, and private podcast. You can also sell physical products or in person events.

Kajabi recently acquired Vibely, a community platform that excels in easy of connection and makes it easy to interact with your audience. This new feature is set to be released to general users in early 2023 and is going to replace the current community product. Some of the features it is going to bring is the ability to start a live stream right from the product and have the recording be saved directly to the community when the stream is finished. Now saving to your computer, trimming, and then uploading into the product. It also has robust challenge functionality with community interaction, gamification, and leader boards. 


Sales Tools

Kajabi has several funnel templates to help you build your email list and sell your offers. There is a lot to explore here, starting from very basic templates to more complex options. Some of the elements you can integrate into the email sequence after the opt-in include additional pages, video content, more emails, site redirects, and limited-time offers. You can even choose who gets to see what, which is pretty great for targeting specific audiences.

Kajabi automations gives you the ability to tag, retarget, resend, and much more to your list. If you’re willing to take the time and get familiar with it and are looking for a complex sales system, Kajabi gives you lots of options and flexibility. If you don’t have as much time, or you’d rather use simpler sales funnels, Kajabi makes it very easy.


Marketing and Email Tools

Kajabi also offers simple and effective email marketing tools. Some of these are one-click marketing sequence templates, email broadcasts, list management, automation, templates for products, just about every type of page you might need for your site, and easy ways to set up offers. It offers unlimited video streaming (provided through Wistia, a $99 value, included in all plans), blogging tools, podcast hosting, and community options to connect customers to you and your business. Form payment integration, Kajabi uses PayPal and Stripe to accept payments worldwide.


Contacts for Understanding Users

Kajabi makes it really easy to manage your Contacts, those who connect with you on your site in any way—from purchasers to subscribers to affiliates. Each contact their own profile to keep track of who they are. It includes name, email, what they've purchased, their lifetime value, dates related to each activity they’ve done on your site, their course progress, tags, and more. You can use this data alongside your analytics to discover what kind of visitors you have and analyze who is more inclined to stay. Knowing your customers better helps you improve your marketing and offering.


Analytics Tools

Knowing where your traffic is coming from is a must for online business. Ideally, it should be a carefully integrated part of your long-term strategy. Kajabi analytics gives you important revenue information: how much money you make, payment tracking, and how much is made per user. It also shows you pages views, product progress and which offers are selling. You can receive detailed information about completed sales and check how your affiliates are doing.

Bottom line, analytics tells you the bigger story of what is going on with your website and overall business.

Now that we’ve talked about what Kajabi is, let’s talk about the part you’re probably curious about—the price.


How much does Kajabi cost?

Now that we’ve answered the question what is Kajabi, let's cover basic pricing. For starters, you can sign up for a free 14-day trial from their website at any time. If you are interested in trying them out, I can give you access to a 30-Day free trial here (I also give all my referrals 1-on-1 support during their trial to help them learn as quickly as possible if Kajabi is right for them, click the link to learn more)

The Basic plan costs $149 per month, the Growth plan costs $199 per month, and the Pro plan costs $399 per month. If you pay any of the plans annually you get a 20% discount. 


Which plan will work for your business will depend on the size of business and what features and needs it has. If you also need to access more features, you can get Kajabi Access. This add-on goes for $99 per month. For more information on how these plans differ, see my article on Kajabi pricing


What can Kajabi do?

Teach you about business

Remember that Kajabi wants you to take flight with your business. They provide a great resource for learning about how to create, grow, and manage your business. It’s called Kajabi University. Kajabi University includes over 350 training videos, expert instructions, and many downloadable resources. The only catch is that you have to be a Kajabi member to access Kajabi University.

That said, even if you aren’t subscribed to any of these, Kajabi does have a blog you can visit and learn from for free. Kajabi Edge, a podcast about real stories from entrepreneurs who use Kajabi, is also available for free. There is a small selection of guides available for free. The more useful ones require a Kajabi membership, however.


Help you create and generate business

Beyond teaching you about business, Kajabi can help you to set up a business through the unique all-in-one platform it has created. It does this through several methods.

You can create a unique website that stores all your courses and pertinent details. Kajabi even offers free templates if you don’t feel confident in designing your own website. You won’t ever have to deal with code—unless you want to, that is! What’s more, Kajabi includes website hosting services on their platform. Kajabi also automatically performs Search Engine Optimization (SEO) for you.

Kajabi provides easy lead generation through its marketing tools. You can set up membership websites and quickly analyze traffic through analytics. You can set up blogs, like this one here ;) that reach your audience and facilitate lead generation. It even has automation for marketing campaigns so you can spend more time focused on other aspects of your business. 

One of its biggest strengths is in digital course and membership building. You can set up spaces where your customers can reach out to you and you to them, all without ads. A mobile app also allows participants in your courses to take them on the go. This means more access for your customers in a more convenient way.

Now that we’ve talked about what Kajabi does, let’s talk about how to make money on Kajabi.


So, should you use Kajabi?

I think it’s a solid all-in-one platform. It has enabled me to run my business the way I want to; but if it is going to be the best choice for your business depends on you and your business’s needs. If you’re looking for an easy, convenient way to do business in one spot, Kajabi is a fantastic choice. 

As an affiliate for Kajabi I help people get started all the time. My goal is to do what I can to help you know what Kajabi is and if it is right for your business during the trial period so you can be confident in your choice to continue with it or look somewhere else before you start paying for it. 

If you sign up with my referral link here on the page, I’ll give you:

  • An initial strategy meeting
  • 1-on-1 support during your trial
  • 2 months of access to my Kajabi support group

I hope you enjoyed my Kajabi review. Now if anyone asks you, “What is Kajabi?” you’ll be their go-to expert! Or you can always point them my way—I don’t mind. :)


JD The Kajabi Expert



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* Disclaimer: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.