Kajabi Email Opt-In Settings: Checkout & Compliance
Episode 60 Summary
In this episode of Kajabi in 5 Minutes, we learn how Kajabi’s email opt-in settings at checkout affect your subscribers, automations, and compliance with privacy laws like GDPR. We break down where to find email preferences in Kajabi’s global settings, how the opt-in checkbox impacts marketing and course communications, and best practices to ensure your buyers get all necessary emails while staying compliant. Plus, find out how to help unsubscribed users resubscribe seamlessly.
I’ve got some things that may help you with Kajabi:
Kajabi in 5 Minutes YouTube channel: https://www.youtube.com/@Kajabiin5Minutes
Kajabi 30 Day Free Trial: https://www.thecoachsupport.com/30days-kajabi
Kajabi Blog: https://www.thecoachsupport.com/blog
Kajabi Code course: https://www.thecoachsupport.com/code
Kajabi SEO course: https://www.thecoachsupport.com/seo
These next promotions are only active for a short time throughout the year
3 Months for $99: https://www.thecoachsupport.com/3months-for-99
60 Day Free Trial: https://www.thecoachsupport.com/60-day-trial
50% off for 12 Months: https://www.thecoachsupport.com/kajabi-half-price
Episode Overview
Introduction to Email Opt-In Settings in Kajabi
Hello and welcome to Kajabi in 5 Minutes. This week, we explore Kajabi’s offer settings, with a focus on understanding how to identify if someone is subscribed through the checkout process. This feature is crucial for setting up your communications, including automated email sequences and “send an email” automations.
To manage this, go into your Kajabi Settings and open the Checkout Settings. This is a global setting that applies across all your offers, not something you set on individual offers.
The Checkout Checkbox
On the checkout page, there’s an opt-in box allowing buyers to subscribe to your marketing emails during the purchase process. You have several options for displaying this box:
- Leave it unchecked by default.
- Have it pre-checked but allow buyers to opt out.
- Disable it entirely, so no one gets added to your email list.
If the box is pre-checked, you can customize the message to explain what communications buyers can expect if they stay subscribed. This helps clarify the kinds of emails they might receive related to their purchase or participation in your program.
Automatic Email Sign-Ups and Gift Purchases
Kajabi lets you automatically enroll buyers in email lists, but only for paid offers. If someone is making a free purchase, the automatic signup option won’t apply. There are also settings for gift purchases, giving recipients the choice to opt in to emails themselves.
Privacy Laws and Compliance
It's important to consider privacy laws governing email marketing, particularly the GDPR in Europe. Automatically enrolling buyers in marketing emails without their explicit consent may violate these regulations. Different regions have their own rules, so configure your checkout settings carefully to ensure compliance.
Navigating Email Sequence Challenges
A common challenge arises when buyers unsubscribe, as they might miss crucial course-related email sequences. Within Kajabi, the Announcements feature allows course-related emails to go out, even to users who’ve unsubscribed from marketing emails. Since these messages are linked to the course itself, they don’t count as marketing emails under most privacy laws.
Helping Users Resubscribe
If a buyer unsubscribes and later needs to receive course emails, you can guide them to a custom form on your site. Once they submit the form, Kajabi will send an email asking them to resubscribe. You can personalize this email by editing the default email templates in your Kajabi settings. The user simply needs to click a button in this email to resubscribe and regain access to essential communications.
Conclusion
Everything comes back to the email opt-in box on the checkout page, located at the top of the Checkout Settings in Kajabi. Properly configuring this feature helps you stay compliant with privacy laws and ensures buyers don’t miss important information after their purchase.
Tune in next week for more insights into maximizing your Kajabi offers and settings.
