Kajabi Offers: Offer Setup & Internal Titles

Episode 57 Summary

In this episode of Kajabi in 5 Minutes, we kick off a series focused on the fundamentals of offers within Kajabi. We learn how to create and manage offers, the use of internal titles for organization, and the significance of ghost offers. We also review options for setting access periods for your products.

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Episode Overview

Introduction to Offers in Kajabi

Welcome to another episode of Kajabi in 5 Minutes. Today begins our new series on offers, where we’ll start with the basics.

To access offers in Kajabi, start from the dashboard by clicking on "Sales," then "Offers." Here, you’ll see a list of all your offers, which you can sort by published or draft status. I recommend focusing on published offers to avoid confusion, since draft and published offer names might overlap.

Understanding Offer Titles and Internal Titles

When you click into an offer, you'll see two title fields: the offer title and the internal title. The offer title is what your clients will see, usually the name of your program. The internal title appears only within your offers list in Kajabi. This is especially helpful if you have multiple offers for the same program, like different payment plans. Including details in the internal title helps you quickly identify each offer's specifics.

This distinction is important, not just in the offers list, but also when connecting checkout pages to call-to-action (CTA) buttons on your sales or landing pages. Often, only the titles are shown in the dropdown—so make your internal titles informative to avoid confusion.

Adding Products to Offers

In the offer details section, you can add products to your offer. If someone purchases this offer, they’ll gain access to all products attached to it. You can also have what’s called a ghost offer by creating an offer with no products. This allows someone to purchase through the checkout page, triggering automations without granting access to a digital product. Ghost offers are great for events or services where no digital deliverable is needed.

Access Start and Duration Settings

Below the product list, you’ll find settings for when access begins and how long it lasts (measured in days). For instance, if you set access length to 180 days, users will lose access 180 days after their purchase or after the specified access start date.

You can also schedule access to begin on a specific future date—helpful for programs with live elements or group cohorts, ensuring everyone is on the same timeline. This setting is also critical if your course content is dripped, as the drip schedule starts whenever access begins.

Modifying Offers After Live Sales

If you later add a product to an existing offer with active users, Kajabi lets you choose whether the new product should go to everyone who bought the offer, or only to new purchases going forward. This flexibility ensures you can update offers without negatively impacting current or future students.

Conclusion

Mastering the basics of offers in Kajabi is essential for effectively organizing and selling your products, programs, or services. By learning how to use offer titles, internal titles, product settings, and access controls, you gain greater flexibility and clarity in both managing your platform and providing the best experience for your customers. As you continue to refine your offers and explore more advanced features like automations and post-purchase actions, you’ll be able to streamline your workflow and support your business growth on Kajabi. Stay tuned for the next episode, where we’ll take your offer setup even further!